After launch Mission saw rapid success, with this growth came the need for the brand to evolve. We set out to take the brand through a maturation process that refreshed the brand without sacrificing the equity of a newer organization still finding its footing.
Less is more
We aim to avoid change merely for its own sake. Instead of a complete overhaul of the Mission brand, we felt there was value in preserving any early equity they had built. Our approach was to subtly refresh the brand identity, concentrating instead on enhancing the surrounding elements.
Finding a Voice
Our attention turned towards defining who Mission is, focusing on its verbal identity, rather than what it looks like. A thorough analysis of competitive landscapes and previous marketing efforts revealed inconsistencies in tone and a lack of distinction. We crafted a verbal identity that embodies a confident archetype and a compelling, self-assured personality, extending this clarity across all brand communications.
Keeping it Real
In redefining the brand assets, we introduced vibrant new colors, contemporary typography, and bespoke iconography. Moving away from generic imagery, we showcased genuine team members in photos and videos, celebrating the real individuals behind the exceptional work.
A New Toolkit
In desperate need of a refreshed web presence, we built out key templates for sales enablement and the web. This swift redesign resulted in the creation of over 100 new pages using Figma and Webflow, complete with a comprehensive overhaul of the website’s verbal identity.
The results
The reinvigorated branding propelled Mission further along its impressive growth trajectory. The refreshed look and materials received acclaim from both customers and Amazon Web Services, solidifying Mission’s status as a frontrunner in the Amazon MSP sector.
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