OJIO, a superfood ingredient brand, was lost in a sea of similar products in a growing health/ingredient grocery segment. We performed a complete overhaul of the brand, turning a “me too” brand into an ultra-premium player.
From Participant to Ultra-Premium
After competitive research and internal review, we found that OJIO was THE ultra-premium player. Previously missing an opportunity to let the premium nature of its ingredients shine, we leaned into this, ditching the earthy look and feel of the original brand for a clean modern identity.
We created a modern logo with the “mandala” mark as a nod to its roots in the early California health-food movement. We married this with purples, deep blues, and metallic copper to reinforce the ultra-premium nature of the ingredients.
Packaging Evolution Meets Sustainability
To further differentiate OJIO on the shelf, we created custom cardboard tube packaging, allowing for a super-unique shelf presence and recyclability. We did an SKU and packaging review, updating all bottles, jars, and boxes as well, resulting in a unified, rationalized family of products.
Unlocking New Horizons
OJIO's reliance on brick-and-mortar sales limited reach. We developed a Magento e-commerce solution paired with a search engine marketing strategy to expand the customer base. This initiative quickly became self-sustaining for OJIO, producing incremental revenue.
The Results
OJIO saw an increased footprint in stores and national coverage in Whole Foods Markets. This along with new DTC streams revitalized and reinvigorated the brand, ultimately leading to a successful acquisition.
Like what you see? Fill out the form and we'll get back to you ASAP to discuss your brand. Don't like what you see, feel free to still fill out the form and let us know why. We're not everyone's cup of tea but we'd still be down to talk branding.
